Campaigns

Let Us Cook

This campaign was created in part with my team at SWOOP, a student-led advertising agency at UNT. We were tasked with creating a cohesive campaign to increase meal plan sales among students. Working as the media planner on this project, I produced a detailed media plan that included a breakdown of the campaign phases, a media flowchart, and breakdown of optimization and measurements of success for the campaign.

Brand Audit

This brand audit was assigned to my team during my time at SWOOP. We were tasked with evaluating the current state of SWOOP and where we can improve to achieve our goals. I worked on the media analysis including the state of SWOOP's media and its competitors.